Marketing
Featured Products
Essentials of Marketing Analytics
Joseph F. Hair, Dana E. Harrison,
Haya Ajjan
2024 Release
International Marketing
Philip R. Cateora, Bruce Money,
Mary C. Gilly, John Graham
19th Edition
Featured Products
Essentials of Marketing
William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy
17th Edition
Contemporary Advertising
William F. Arens, Michael F. Weigold & Christian Arens
16th Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective
By George E. Belch, Michael A. Belch
12th Edition
Connect® for Marketing
A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Marketing enables instructors to seamlessly create and auto-grade assignments. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement.
Connect for Marketing Features
iSeeit! Videos
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Practice Marketing Simulation
Now available within Connect for all titles ©2018 and newer, this 3D marketing simulation enables students to put their marketing skills to the test in a fun and competitive environment. Within the game, students discover what it takes to be an effective marketing manager. Using strategies learned in class, students must successfully launch a new product to market. Within this simulated environment, players must analyze sales results, collect competitive information, and refine their product, price, place and promotional strategies in order to maximize results and become a market leader.
Video Cases and Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.
Marketing Analytics
These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this activity is to give students practice analyzing and using marketing data to make decisions.
Author Blogs
Looking for ways to find vetted, current content to include in your course quickly and effectively? Wanting to increase student engagement? Look no further than our award-winning author blogs! Regularly updated to provide instructors with a steady stream of recent articles, videos, discussion questions and more.
SmartBook
SmartBook personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Connect Reports
Connect offers customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.
Writing Assignment
Writing Assignment type delivers a learning experience that helps students improve their written communication skills and conceptual understanding. As an instructor, you can assign, monitor, grade, and provide feedback on writing more efficiently.
Break Free From What You Know, To What You Need
NEXT-LEVEL LEARNING FOR TODAY’S GENERATION
Students often struggle to connect concepts to application. Connect® Master breaks free from the constraints of a traditional textbook structure and format and takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world challenges.
Welcome to the Marketing Insights Podcast Series
Building a Thought Leadership Community
Our Marketing Insights podcast series connects you to marketing content intended to inform, educate, entertain, and inspire. They are valuable for lecture motivation or to assign to students as a basis of a group discussion. Updated monthly with timely topics, this series was created by marketing educators with marketing education and marketing students in mind. We hope you will listen in, subscribe, share and enjoy!
Available on iTunes, Spotify, Google Play, and Stitcher to go with you wherever you go.
