Marketing

Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.

Now available within Connect for all titles ©2018 and newer, this 3D marketing simulation enables students to put their marketing skills to the test in a fun and competitive environment. Within the game, students discover what it takes to be an effective marketing manager. Using strategies learned in class, students must successfully launch a new product to market. Within this simulated environment, players must analyze sales results, collect competitive information, and refine their product, price, place and promotional strategies in order to maximize results and become a market leader. 

Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.

These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this activity is to give students practice analyzing and using marketing data to make decisions.

Looking for ways to find vetted, current content to include in your course quickly and effectively? Wanting to increase student engagement? Look no further than our award-winning author blogs! Regularly updated to provide instructors with a steady stream of recent articles, videos, discussion questions and more.

Grewal/Levy

Kerin/Hartley

Marshall/Johnston

Hunt/Mello/Dietz

Levy

Marshall

SmartBook with AI Reader is an adaptive e-reader that personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. The AI Reader deepens understanding of assigned concepts, making study sessions more productive and preparation more effective. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience. 

Connect offers customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks. 

Writing Assignment type delivers a learning experience that helps students improve their written communication skills and conceptual understanding. As an instructor, you can assign, monitor, grade, and provide feedback on writing more efficiently.

Create your own custom Video Capture assignment, including in-class and online speeches and presentations, self-review, and peer review. With our customizable rubrics, time-coded comments, and visual markers, students will see feedback at exactly the right moment, and in context, to help improve their speaking, presentation skills and confidence!