In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Advanced Financial Accounting (5e), with its step-by-step explanations and illustrations of the application of complex accounting standards, enables aspiring accountants in today’s dynamic accounting environment to develop expertise with insight. The book is a suitable text for both undergraduate …
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughou…
POWER Fundamentals of Student Success combines the Essentials and Foundations versions of POWER. It is the only research-based First Year Experience series with a unifying system for students to develop essential critical-thinking and problem-solving skills. POWER maximizes students' potential for s…
