Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format …
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students …
“This book takes the reader through the challenges of working with teams, the various contexts and understanding of what team effectiveness means. It provides support for team leaders, managers, supervisors and practitioners alike and therefore it is a ‘must read’ for all those in these roles.…
“This book takes the reader through the challenges of working with teams, the various contexts and understanding of what team effectiveness means. It provides support for team leaders, managers, supervisors and practitioners alike and therefore it is a ‘must read’ for all those in these roles.…
Math for Business & Finance: An Algebraic Approach provides modern examples for students to understand business mathematics and make connections with real-world applications. The course covers mathematical concepts from an algebraic approach, combined with Business applications. Every chapter is…
