Understanding Business: The Core offers unparalleled depth, breadth, currency, and relevance across 16 reader-friendly chapters, catering to diverse learning styles. The focus on relevance and currency is maintained through a wealth of current examples spanning various industries globally, from Brex…
For students just embarking on a college career, an accounting course can seem daunting, like a rushing river with no clear path to the other side. As the most trusted and readable text on the market, College Accounting by Price, Haddock, and Farina presents material in a way that will help students…
M:Finance delivers a modern, streamlined approach to corporate finance designed for today’s students. Built around a managerial perspective, it emphasizes decision-making and real-world applications while maintaining strong theoretical rigor. With a concise structure, integrated examples, and powe…
Future business leaders need knowledge of existing business law as well as a set of skills permitting them to adjust efficiently and effectively to new legal issues as they arise over the course of their careers. Kubasek's, Dynamic Business Law: The Essentials continues to deliver a comprehensive, y…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real-world scenarios with S…
Advanced Accounting encourages students to think critically about accounting, just as they will in their careers and as they prepare for the CPA exam. It provides a well-balanced appreciation of the accounting profession and focuses on past controversies and present resolutions. It shows the develop…
Fundamentals of Advanced Accounting encourages students to think critically about accounting, just as they will in their careers and as they prepare for the CPA exam. Fundamentals is a 12-chapter version of Advanced Accounting and has a well-balanced appreciation of the accounting profession. It sho…
For more than 45 years, Law for Business has set the standard as an easy-to-read textbook that provides students with the tools for understanding the legal environment of business. Law for Business has not strayed from that winning formula offering a comprehensive, yet concise, approach giving stude…
Contemporary Advertising provides a comprehensive and engaging solution designed to immerse students in the dynamic world of advertising and IMC by combining real-world insights, award-winning examples, and hands-on learning tools to deliver a practical, student-centered approach to mastering advert…
