MKT353 Retail Management (Customized)
1st Edition
1307909027
·
9781307909029
© 2023 | Published: May 4, 2023
This customized textbook, MKT353 Retail Management is compiled at Singapore University of Social Sciences for MKT353.
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Retail Management 11e by Levy, Grewal
1. Introduction to the World of Retailing
2. Types of Retailers
3. Digital Retailing
4. Multichannel and Omnichannel Retailing
5. Consumer Behavior
6. Retail Market Strategy
7. Financial Strategy
8. Retail Locations
9. Retail Site Location
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
16. Human Resources and Managing the Store
17. Store Layout, Design and Visual Merchandise
18. Customer service
M: Marketing 8e by Grewal, Levy
16. Retailing and Omnichannel Marketing
Marketing 16e by Kerin, Hartley
16. Retailing and Wholesaling
Glossary
- Section I The World of Retailing
1. Introduction to the World of Retailing
2. Types of Retailers
3. Digital Retailing
4. Multichannel and Omnichannel Retailing
5. Consumer Behavior
- Section II Retailing Strategy
6. Retail Market Strategy
7. Financial Strategy
8. Retail Locations
9. Retail Site Location
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
- Section III Merchandise Management
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
- Section IV Human Resources and Store Management
16. Human Resources and Managing the Store
17. Store Layout, Design and Visual Merchandise
18. Customer service
- Section V Cases
M: Marketing 8e by Grewal, Levy
16. Retailing and Omnichannel Marketing
Marketing 16e by Kerin, Hartley
16. Retailing and Wholesaling
Glossary
This customized textbook, MKT353 Retail Management is compiled at Singapore University of Social Sciences for MKT353.