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Marketing Management: 2025 Release ISE

1265163154 · 9781265163150
Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the
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Part One: Discover Marketing Management
1.  Marketing in Today’s Business Milieu
2.  Marketing Foundations: Global, Ethical, Sustainable
3.  Elements of Marketing Strategy, Planning, and Competition

Part Two:
Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the

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ISBN10: 1264155379 | ISBN13: 9781264155378

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ISBN10: 1265163154 | ISBN13: 9781265163150

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