Understanding Business: The Core: 2026 Release ISE
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
1. Exploring the Business Environment and Economics
2. Doing Business in Global Markets
3. Demanding Ethical and Socially Responsible Behavior
Part 2 Business Ownership: Starting a Small Business
4. How to Form a Business
5. Entrepreneurship and Starting a Small Business
Part 3: Business Management: Empowering Employees to Satisfy Customers
6. Management and Leadership
7. Structuring Organizations for Today’s Challenges
8. Production and Operations Management
Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
9. Motivating Employees
10. Human Resource Management: Finding and Keeping the Best Employees
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
11. Marketing: Helping Buyers Buy
12. Managing the Marketing Mix: Product, Price, Place, and Promotion
13. Using Technology to Manage Information
Part 6: Managing Financial Resources
14. Understanding Accounting and Financial Information
15. Financial Management
16. Money, Financial Institutions, and the Federal Reserve
Bonus (Online Only)
A. Working within the Legal Environment
B. Managing Risk
C. Managing Personal Finances and Investing
Understanding Business: The Core offers unparalleled depth, breadth, currency, and relevance across 16 reader-friendly chapters, catering to diverse learning styles. The focus on relevance and currency is maintained through a wealth of current examples spanning various industries globally, from Brexit to 3D printing. The "From the News to the Classroom" blog supplements with abstracts of relevant news stories and videos as well as corresponding critical thinking questions. Results-driven technology, including Connect and SmartBook, bridges the gap between concept and application, providing interactive experiences and personalized reading with video cases, case analyses, and application-based activities. Authored by experienced individuals, the teaching resources set the gold standard, catering to the needs of classrooms of all sizes, teaching modalities, and learning objectives, aligning tightly with chapter concepts to enhance retention.