Technology Ventures: From Idea to Enterprise: 2025 Release ISE

1265072329 · 9781265072322
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the lates… Read More
Part I - Venture Opportunity and Strategy
1. Venture Opportunity and Strategy
2. Opportunities
3. Vision and the Business Model
4. Competitive Strategy
5. Innovation Strategies
Part II - Concept Development and Venture Formation
6. Concept Development and Venture Formation
7. Risk and Return
8. Creativity and Product Development
9. Marketing and Sales
10. Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11. Intellectual Property
12. The New Enterprise Organization
13. Acquiring and Organizing Resources
14. Management of Operations
15. Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16. Financing and Leading the Enterprise
17. The Financial Plan
18. Sources of Capital
19. Deal Presentations and Negotiations
20. Leading Ventures to Success
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on technology including clean tech, information technology, and the life sciences ensures wide-ranging appeal to anyone with an interest in high-potential ventures. A set of 20 fundamental principles are developed and defined throughout the book. Each chapter opens with a key question and outlines its content and objectives.

Purchase Options

We're committed to providing you with high-value course solutions backed by great service and a team that cares about your success.


Connect

Receive instant access to McGraw Hill Connect®, a comprehensive online learning platform:

  • eBook, homework and adaptive assignments, and study tools
  • Download the free ReadAnywhere App for offline access to your eBook


Note: Connect can only be used if assigned by your instructor.

> Learn more about Connect®


ISBN10: 1260048551 | ISBN13: 9781260048551

S$46.87
180 Day

Print Text

Receive via shipping:

  • Colour, print bound version of the complete text


ISBN10: 1265072329 | ISBN13: 9781265072322

S$78.48

McGraw Hill eBook

After purchasing your eBook, login to the McGraw Hill Bookshelf website and redeem the access code from your order confirmation email.

  • Access your eBook online or offline
  • Easily highlight and take notes
  • Fully searchable content
  • Syncs across platforms

NOTE: eBook purchase does not include Connect homework or adaptive SmartBook assignments

> Learn more about McGraw Hill eBook

> Subscription Details


ISBN10: 1260289222 | ISBN13: 9781260289220

S$73.03
Lifetime

ISBN10: 1264873263 | ISBN13: 9781264873265

S$50.68
180 Day