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Strategic Management: Text and Cases ISE

11th Edition
1266200460 · 9781266200465
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize rea
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PART 1: STRATEGIC ANALYSIS
1. Strategic Management: Creating Competitive Advantages
2. Analyzing the External Environment of the Firm 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm’s Intellectual Asse

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize rea

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ISBN10: 1265999007 | ISBN13: 9781265999001

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