Marketing: 2026 Release ISE

1. Why Marketing Matters to You

2. Strategic Planning

3. The Global Environment

4. Consumer Behavior

5. Marketing Research and Analytics

6. Product Development

7. Segmentation, Targeting, and Positioning

8. Promotional Strategies

9. Personal Selling

10. Supply Chain and Logistics Management

11. Pricing

12. Retailing

13. Digital and Social Media Marketing

14. Branding

15. Customer Relationship Management

16. Social Responsibility and Sustainability

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits:

1) A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.

2) Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics.

3) Seamlessly integrated results-driven technology. The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.

4) The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone.