Managerial Economics: Foundations of Business Analysis and Strategy ISE

CHAPTER 1:?Managers, Profits, and Markets? 
CHAPTER 2:?Demand, Supply, and Market Equilibrium? 
CHAPTER 3:?Marginal Analysis for Optimal Decisions? 
CHAPTER 4:?Basic Estimation Techniques? 
CHAPTER 5:?Theory of Consumer Behavior? 
CHAPTER 6:?Elasticity and Demand? 
CHAPTER 7:?Demand Estimation and Forecasting? 
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms 
CHAPTER 8:?Production and Cost in the Short Run? 
CHAPTER 9:?Production and Cost in the Long Run? 
CHAPTER 10:?Production and Cost Estimation? 
Online Appendix 2: Linear Programming 
CHAPTER 11:?Managerial Decisions in Competitive Markets? 
Online Appendix 3: Producer Surplus and Economic Rent 
CHAPTER 12:?Managerial Decisions for Firms with Market Power? 
CHAPTER 13:?Strategic Decision Making in Oligopoly Markets? 
CHAPTER 14:?Advanced Pricing Techniques? 
Online Appendix 4: Pricing Multiple Products Related in Production 
CHAPTER 15:?Decisions under Risk and Uncertainty? 
CHAPTER 16:?Government Regulation of Business? 
Web Chapter 1: The Investment Decision 

Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. 

Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.