Ise Ebook For Entrepreneurial Small Business, 6E (180 Days)
6th Edition
126446892X
·
9781264468928
© 2021 | Published: March 3, 2020
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Part One
Entrepreneurs and Ideas: The Basis of Small Business?
1. Small Business: Varieties and Impacts?
2. Small Business Entrepreneurs: Characteristics and Competencies?
3. Small Business Environment: Managing External Relations?
4. Small Business Ideas: Creativity, Opportunity, and Feasibility?
Part Two
Small Business Paths and Plans?
5. Small Business Entry: Paths to Part-Time Entrepreneurship?
6. Small Business Entry: Paths to Entrepreneurship?
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly?
Part Three
Marketing in the Small Business?
9. Small Business Marketing: Customers and Products?
10. Small Business Promotion: Capturing the Eyes of Your Market?
11. Small Business Pricing, Distribution, and Location?
Part Four
Accounting, Cash, and Finance in the Small Business?
12. Small Business Accounting: Projecting and Evaluating Performance?
13. Cash: Lifeblood of the Business?
14. Small Business Finance: Using Equity, Debt, and Gifts?
15. Assets: Inventory and Operations Management?
16. Small Business Protection: Risk Management and Insurance?
Part Five
Management and Organization in the Small Business?
17. Legal Issues: Recognizing Your Small Business Needs?
18. Human Resource Management: Small Business Considerations?
Entrepreneurs and Ideas: The Basis of Small Business?
1. Small Business: Varieties and Impacts?
2. Small Business Entrepreneurs: Characteristics and Competencies?
3. Small Business Environment: Managing External Relations?
4. Small Business Ideas: Creativity, Opportunity, and Feasibility?
Part Two
Small Business Paths and Plans?
5. Small Business Entry: Paths to Part-Time Entrepreneurship?
6. Small Business Entry: Paths to Entrepreneurship?
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly?
Part Three
Marketing in the Small Business?
9. Small Business Marketing: Customers and Products?
10. Small Business Promotion: Capturing the Eyes of Your Market?
11. Small Business Pricing, Distribution, and Location?
Part Four
Accounting, Cash, and Finance in the Small Business?
12. Small Business Accounting: Projecting and Evaluating Performance?
13. Cash: Lifeblood of the Business?
14. Small Business Finance: Using Equity, Debt, and Gifts?
15. Assets: Inventory and Operations Management?
16. Small Business Protection: Risk Management and Insurance?
Part Five
Management and Organization in the Small Business?
17. Legal Issues: Recognizing Your Small Business Needs?
18. Human Resource Management: Small Business Considerations?