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Global Business Today

12th Edition
1266103147 · 9781266103148
Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applicatio… Read More
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PART ONE Introduction and Overview
Chapter One Globalization 
PART TWO National Differences
Chapter Two National Differences in Political, Economic, and Legal Systems 
Chapter Three National Differences in Economic Development 
Chapter Four Differences in Culture 
Chapter Five Ethics, Corporate Social Responsibility, and Sustainability 
PART THREE The Global Trade and Investment Environment
Chapter Six International Trade Theory 
Chapter Seven Government Policy and International Trade 
Chapter Eight Foreign Direct Investment 
Chapter Nine Regional Economic Integration 
PART FOUR The Global Monetary System
Chapter Ten The Foreign Exchange Market 
Chapter Eleven The International Monetary System 
PART FIVE The Strategy of International Business
Chapter Twelve The Strategy of International Business 
Chapter Thirteen Entering Developed and Emerging Markets 
PART SIX International Business Functions
Chapter Fourteen Exporting, Importing, and Countertrade 
Chapter Fifteen Global Production and Supply Chain Management 
Chapter Sixteen Global Marketing and Business Analytics 
Chapter Seventeen Global Human Resource Management 
Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following:
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up-to-date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate value-added global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.

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ISBN10: 1266103147 | ISBN13: 9781266103148

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