Empower your students to solve today’s important business problems with the basic tools of economics and without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the structure of an organization. Using multidisciplinary examples, students leverage the underlying economic framework to analyze a variety of problems managers face today. It also provides an in-depth analysis of the firm and corporate governance topics.

ISBN: 9781260571219

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Part 1: Basic Concepts

  1. Chapter 1 Introduction
  2. Chapter 2 Economists’ View of Behavior
  3. Chapter 3 Exchange and Markets

Part 2: Managerial Economics

  1. Chapter 4 Demand
  2. Chapter 5 Production and Cost
  3. Chapter 6 Market Structure
  4. Chapter 7 Pricing with Market Power
  5. Chapter 8 Economics of Strategy: Creating and Capturing Value
  6. Chapter 9 Economics of Strategy: Game Theory
  7. Chapter 10 Incentive Conflicts and Contracts

Part 3: Designing Organizational Architecture

  1. Chapter 11 Organizational Architecture
  2. Chapter 12 Decision Rights: The Level of Empowerment
  3. Chapter 13 Decision Rights: Bundling Tasks into Jobs and Subunits
  4. Chapter 14 Attracting and Retaining Qualified Employees
  5. Chapter 15 Incentive Compensation
  6. Chapter 16 Individual Performance Evaluation
  7. Chapter 17 Divisional Performance Evaluation
  8. Capstone Case Study on Organizational Architecture: Arthur Andersen LLP

Part 4: Applications of Organizational Architecture

  1. Chapter 18 Corporate Governance
  2. Chapter 19 Vertical Integration and Outsourcing
  3. Chapter 20 Leadership: Motivating Change within Organizations
  4. Chapter 21 Understanding the Business Environment: The Economics of Regulation
  5. Chapter 22 Ethics and Organizational Architecture
  6. Chapter 23 Organizational Architecture and the Process of Management Innovation

Click here to view the flyer.

Click here to see a breakdown of changes to the 7th edition.


About the Authors

James Brickley

Research and teaching interests in the economics of organizations, corporate governance and compensation policy, corporate finance, franchising and banking. From 1989 to 1991, he was chairman of the Finance Department and research director at the University of Utah's Garn Institute of Finance. Professor Brickley was chairman of the Committee on MBA Programs from 1994-1997.

Clifford Smith

Clifford W. Smith, Jr. University of Rochester

Jerold Zimmerman

Research and teaching interests involve financial and managerial accounting. He and Professor Ross L. Watts received American Institute of Certified Public Accountants Awards in 1979 and 1980 for their joint papers. He received the American Accounting Association award for Seminal Contribution to Accounting Literature in 2004. He was the 1978 winner of the Competitive Manuscript Award, sponsored by the American Accounting Association, for his paper, "The Costs and Benefits of Cost Allocation." His research, which has come to be called "positive theories of accounting," seeks to understand the costs and benefits of various accounting procedures.

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