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Essentials of Marketing Research ISE

6th Edition
1266261508 · 9781266261503
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced … Read More
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Part 1: The Role and Value of Marketing Research Information  

Chapter 1: Marketing Research for Managerial Decision Making  

Chapter 2: The Marketing Research Process and Proposals 


Part 2: Designi

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced t

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ISBN10: 1265787662 | ISBN13: 9781265787660

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ISBN10: 1266261508 | ISBN13: 9781266261503

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ISBN10: 1266669426 | ISBN13: 9781266669422

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