Entrepreneurship ISE

PART 1: THE ENTREPRENEURIAL PERSPECTIVE   
Chapter 1: The Entrepreneurial Mind-Set? 
Chapter 2: Corporate Entrepreneurship? 
Chapter 3: Generating and Exploiting New Entries? 

PART 2: FROM IDEA TO THE OPPORTUNITY  
Chapter 4: Creativity and the Business Idea? 
Chapter 5: Identifying and Analyzing Domestic and International Opportunities? 
Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur? 

PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN  
Chapter 7: The Business Plan: Creating and Starting the Venture? 
Chapter 8: The Marketing Plan? 
Chapter 9: The Organizational Plan? 
Chapter 10: The Financial Plan? 

PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE  
Chapter 11: Sources of Capital? 
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public? 

PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE  
Chapter 13: Strategies for Growth and Managing the Implications of Growth? 
Chapter 14: Accessing Resources for Growth from External Sources? 
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture? 

PART 6: CASES