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Contemporary Advertising: 2026 Release ISE

1266523537 · 9781266523533
Contemporary Advertising provides a comprehensive and engaging solution designed to immerse students in the dynamic world of advertising and IMC by combining real-world insights, award-winning examples, and hands-on learning tools to deliver a practi… Read More
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1. Advertising and IMC Today

2. The Big Picture: The Functions of Advertising and Its Evolution

3. The Big Picture: Economic, Ethical, and Regulatory Aspects

4. The Scope of Advertising: From Local to Global

5. Marketing and Con

Contemporary Advertising provides a comprehensive and engaging solution designed to immerse students in the dynamic world of advertising and IMC by combining real-world insights, award-winning examples, and hands-on learning tools to deliver a practica

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ISBN10: 1266854789 | ISBN13: 9781266854781

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ISBN10: 1266523537 | ISBN13: 9781266523533

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ISBN10: 126648826X | ISBN13: 9781266488269

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ISBN10: 126652293X | ISBN13: 9781266522932

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