Connect Online Access for International Marketing
18th Edition
126066550X
·
9781260665505
© 2020 | Published: May 1, 2019
Receive instant access to McGraw Hill Connect®, a comprehensive online learning platform:
- eBook, homework and adaptive assignments, and study tools
- Download the free ReadAnywhere App for offline access to your eBook
Note: Connect can only be used if assigned by your instructor.
Part One An Overview1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
Part Two The Cultural Environment of Global Market
1. History and Geography: The Foundations of Culture
2. Cultural Dynamics in Assessing Global Markets
3. Culture, Management Style, and Business Systems
4.The Political Environment: A Critical Concern
5. The International Legal Environment: Playing by the Rules
Part Three Assessing Global Market Opportunities
1. Developing a Global Vision through Marketing Research
2. Economic Development and the Americas
3. Europe, Africa, and the Middle East
4.The Asia Pacific Region
Part Four Developing Global Marketing Strategies
1. Global Marketing Management: Planning and Organization
2. Products and Services for Consumers
3. Products and Services for Businesses
4. International Marketing Channels
5. Integrated Marketing Communications and International Advertising
6. Personal Selling and Sales Management
7. Pricing for International Markets
Part Five Implementing Global Marketing Strategies
1. Inventive Negotiations with International Customers, Partners, and Regulators
Part Six Supplementary Material
The Country Notebook: A Guide for Developing a Marketing Plan
Cases can be found in Connect and SmartBook
2. The Dynamic Environment of International Trade
Part Two The Cultural Environment of Global Market
1. History and Geography: The Foundations of Culture
2. Cultural Dynamics in Assessing Global Markets
3. Culture, Management Style, and Business Systems
4.The Political Environment: A Critical Concern
5. The International Legal Environment: Playing by the Rules
Part Three Assessing Global Market Opportunities
1. Developing a Global Vision through Marketing Research
2. Economic Development and the Americas
3. Europe, Africa, and the Middle East
4.The Asia Pacific Region
Part Four Developing Global Marketing Strategies
1. Global Marketing Management: Planning and Organization
2. Products and Services for Consumers
3. Products and Services for Businesses
4. International Marketing Channels
5. Integrated Marketing Communications and International Advertising
6. Personal Selling and Sales Management
7. Pricing for International Markets
Part Five Implementing Global Marketing Strategies
1. Inventive Negotiations with International Customers, Partners, and Regulators
Part Six Supplementary Material
The Country Notebook: A Guide for Developing a Marketing Plan
Cases can be found in Connect and SmartBook