Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul…
Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics – they help students see the cultural and environmental uniqu…
OverviewIn the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN.This second edition brings marketers up to date with new strategies for the changing lifes…
