Connect Master Marketing
2nd Edition
1260992438
·
9781260992434
© 2021 | Published: July 29, 2020
Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes stu…
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Overview of Marketing
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment
Global Marketing
Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain
Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment
Global Marketing
Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain
Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.