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Connect Master: Introduction to Business

1264007396 · 9781264007394
Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging… Read More
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180 Day
S$49.05

Receive instant access to McGraw Hill Connect®, a comprehensive online learning platform:

  • eBook, homework and adaptive assignments, and study tools
  • Download the free ReadAnywhere App for offline access to your eBook


Note: Connect can only be used if assigned by your instructor.

> Learn more about Connect®

• Fundamentals of the Business World

• Fostering an Ethical, Socially Responsible, Diverse, Equitable, and Inclusive Workplace

• Fundamentals of Economics and Types of Markets

• The Development of the Global Economy

• Entrepreneurship: Going from an Idea to a Business

• Accounting and Financial Statements

• Core Components of Finance and Banking

• Securities, Investments, and Financial Literacy

• Management and Leadership

• Operations Management

• Human Resource Management and Labor Relations

• Organizational Behavior

• Introduction to Marketing

• Products

• Pricing and Distribution

• Promotion Mix: Tools, Goals, and Strategies

Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can quickly comprehend key course concepts and apply them to challenges professionals face in today's world of work.

Customizable content built with deliberate instructional alignment provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.