Connect Master: Introduction to Business

2nd Edition
1264007396 · 9781264007394
Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging… Read More
180 Day
S$46.87

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Fundamentals of the Business World

Fostering an Ethical, Socially Responsible, Diverse, Equitable, and Inclusive Workplace

Fundamentals of Economics and Types of Markets

The Development of the Global Economy

Entrepreneurship: Going from an Idea to a Business

Accounting and Financial Statements

Core Components of Finance and Banking

Securities, Investments, and Financial Literacy

Management and Leadership

Operations Management

Human Resource Management and Labor Relations

Organizational Behavior

Introduction to Marketing

Products

Pricing and Distribution

Promotion Mix: Tools, Goals, and Strategies 
Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can quickly comprehend key course concepts and apply them to challenges professionals face in today's world of work.

Customizable content built with deliberate instructional alignment provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.