Public Relations Case Studies

Foreword

Preface

Introduction

GFAResponsibility Award

Case Study 1 BMW: ChinaCulture Journey

Case Study 2 BMW: Children’sTraffic Safety Education

Case Study 3 BMW: JOY Home

Case Study 4 HUAWEI: Cloudfor Good Advertisement

Case Study 5 ANTA: Brightenthe Future with Enduring Love Campaign

Case Study 6 Lilly: The FirstColorectal Cancer-themed Musical in China

Case Study 7 Joincare: ChronicDisease Outreach Docuseries

GFABrand Communication Award

Case Study 8 ICBC PrivateBanking: What Is Confidence?

Case Study 9 Decathlon: Restoringthe World through Dopamine

GFAMarketing Effectiveness Award

Case Study 10 Tang Wealth: FinancialCarnival

Case Study 11 Baidu: CircleMarketing of Xiaodu Among the Elderly

Case Study 12 UNSW: Chinese StudentRecruitment Digital Campaign

GFAPublic Relations Practicing Award

Case Study 13 Xijiu: Drinking Xijiuon the Mid-Autumn Festival

GFAContent Marketing Award

Case Study 14 Laiyi: Power Offfor One Hour

Case Study 15 Caltrate: GUQIAchieves Wishes

GFABrand Public Relations Award

Case Study 16 Tencent: 99Giving Day Launch Conference

Case Study 17 GWM: Measure the NewHeight of Mount Everest

GFADigital Marketing Award

Case Study 18 Tencent: Backto the Past Campaign

Case Study 19 Honor: V30’s First 5GMobile Live Broadcast

GFAMarketing Public Relations Award

Case Study 20 TAILG: At the Summitof Mount Everest

GFASocial Media Operation Marketing Award

Case Study 21 Bilibili: PublicScience Day

Case Study 22 Far East: SocialMedia Matrix Operation

GFASocial Media Campaign Marketing Award

Case Study 23 Happy Valley: WeiboMarketing Event for Olympic Champions

GFAMCN and Short Brand Video Content Marketing Award

Case Study 24 Jingdong(JD): SmartHome, Smarter Homeowner