LEADING HUMAN DEVELOPMENT IN ASEAN

1st Edition
9814821306 · 9789814821308
Foreword by José Ramos-Horta, Nobel Peace Prize Laureate (Former President of Timor-Leste)Leading Human Development in ASEAN represents a new beginning in Asia Pacific for those who lead people at work. If you are a business leader, people manager, … Read More
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Part 1: Birth of a New Organisation
1. Creating the ASEAN Human Development Organisation: My Story
2. AHDO’s Human Development Mission for ASEAN
3. Pambudi Sunarsihanto, Indonesia’s Founding Chairman of AHDO
4. Le Hong Phuc, Vietnam’s Co-founder of AHDO
5. Aresandrian J, Malaysia’s Co-founder of AHDO
Part 2: Be ASEAN
6. The Asian Century
7. Rise of the China Model
8. Rise of the Indian Model
9. The ASEAN Way
10. The ASEAN Model
11. ASEAN Thought Leadership
12. Gotong Royong: Indonesia’s Mastery of Collaboration
13. Merdeka: Malaysia’s Concept of Freedom
14. World-class: Singapore’s Mastery of Competitiveness
15. Sanook: Thailand’s Mastery of Fun
16. Malasakit: Philippines’ Mastery of Humanity
17. Kiên Cuòng: Vietnam’s Mastery of Resilience
18. The ASEAN Challenge for HR

Part 3: Becoming a Human Development Leader
19. From HR to HD: The New Framework
20. Emerging Human Development Roles in Companies
21. The Road Ahead

Foreword by José Ramos-Horta, Nobel Peace Prize Laureate (Former President of Timor-Leste)

Leading Human Development in ASEAN represents a new beginning in Asia Pacific for those who lead people at work. If you are a business leader, people manager, HR professional, consultant, trainer, educator, government or non-government professional, this book is a must read.


Bob Aubrey takes you through the adventure of creating the ASEAN Human Development Organisation and draws portraits of early founders from Indonesia, Vietnam and Malaysia. He defines what human development leadership means for the “Asian Century” and shows why the rise of the world’s three largest workforces inevitably challenges ASEAN to compete and cooperate with China and India on the basis of its own strengths. Using management concepts from different ASEAN countries such as merdeka (freedom), gotong royong (collaboration), malasakit (empathy), sanook (fun) and kiên cuòng (resilience), Aubrey and the AHDO founders create an authentic ASEAN model of human development adapted to the most diverse workforce on the planet.


Leading Human Development in ASEAN also sets a challenge for the HR function globally. Bob Aubrey and the AHDO founders show why a profession that manages people as a resource and as capital has driven HR into decline. They define a shift from Human Resources to Human Development, based on the United Nations framework, that elevates the role of professionals in companies and supports a thriving HD ecosystem for the future of work.