HAIER TRANSFORMATION
Receive via shipping:
- Colour, print bound version of the complete text
Preface
Introduction 1
Part I: From Assembly Line to Resource Platform
Chapter 1: Haier’s Regular Meetings on Saturdays
Chapter 2: Haier’s Ecosphere Strategy
De-Haierization
A Basis ofInformation-Based Organization
Initial Exploration of“Rendanheyi”
The Significance of“Ecology” is the Pursuit of Maximization of Individual Interests
Chapter 3: Haier Doesn’t Want to Squeeze
Chapter 4: Illustration on “Rendanheyi” at the AOM Annual Conference
Chapter 5: The Haier that Makes the Two-Dimensional World Crazy and theHaier that Functions as the Companion
Thunderobot’s Significanceto Haier
Himedia Realizes “SoftCompanionship”
Chapter 6: From Assembly Line to Resource Platform
Chapter 7: There is No Empire, but a Platform
Chapter 8: The Lost Unicorn and the Advancing Big Company
Chapter 9: Haier’s Dialectics
ThePre-“Rendanheyi” Stage: to Reform the Old Paradigm to the Extreme
Stageof “Rendanheyi:” the “Absolute Mind” of the New Paradigm
Chapter 10: How Long will Haier Stay in the Benefit Period?
InEarlier Times, Before this Economic Era
“TimeBenefits” Taker
Growing“Occasionality”
Chapter 11: A Brief History of Haier E-Commerce
EnergyStorage: Continuously Changing Logistics and Information
Networkingof Haier
Communitiesare Oriented after Surpassing Network Traffic
Contactsare Formed from Flocked Cloud Stores
Conclusions
Chapter 12: The Realm of Integrating Order with Personnel
ThePrelude to Integrating Order with Personnel
PrincipalContradictions in Management at Present
TheTension Principle
Self-denial
Part II: From Frederick Taylor to Ruimin Zhang
Chapter 13: To Managers
Chapter 14: Army Regulations
Chapter 15: Be a Dandelion not an Orchid
Chapter 16: From Frederick Taylor to Ruimin Zhang
FromHeretic to Hero
TheFarewell Party
RuiminZhang Initiated the Second Revolution of Management Paradigm
Chapter 17: RuiminZhang Wearing a Tie and Cloth Shoes
Chapter 18: About the Paradox of Silicon Valley
Chapter 19: Who will Eventually Enjoy a Widespread Reputation?
Chapter 20: The Person Killing Time
Chapter 21: Ruimin Zhang’s View of Big Data
Chapter 22: Inseparability
Chapter 23: Redefine Innovation and Entrepreneurship
Index
Nowadays,Haier has become the global benchmark of digital transformation. It is not onlythe object of research of numerous top management scholars and entrepreneurs,but also a typical case studied by famous business schools worldwide including HarvardBusiness School. Under the leadership of Ruimin Zhang, Haier has explored aunique path of digital transformation and proposed the model of “IntegratingOrder with Personnel” based on the principles of “user value first” and “everyoneis a CEO” against digital economy. Yazhou Hao, the author of this book, hadclosely observed Haier for a long time and deeply thought about the developmentof Haier’s transformation and the evolution of Ruimin Zhang’s management ideas.