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Principles of Marketing Course Products

Find the Perfect Fit For Your Course 

ISBN: 9781260471212

Kerin & Hartley
Principles of Marketing
15th edition

Rigorous, business-oriented,
innovative. Updated regularly with  emphases on social, marketing metrics,  and decision-making.

ISBN: 9781260736830

Perreault, Cannon & McCarthy
Essentials of Marketing
17th edition

Marketing strategy planning
approach centered around the
author pioneered Four Ps framework and managerial skills orientation.

ISBN: 9781260478877

Grewal & Levy
M Marketing
7th edition

Brief & highly visual. Emphasizing how marketers and firms rely on value  for establishing lasting relationships  with customers.

ISBN: 9781260428223

Grewal & Levy
Marketing
7th edition

Comprehensive & current!  Emphasizes how marketers add value to companies, customers and society!

ISBN: 9781260575934

Hunt, Mello & Deitz
Marketing
3th edition

Everyone is a marketer! Focused on  career readiness, personal brand  development, and marketing’s relevance across disciplines.

Principles of Marketing Resources 

Marketing Video
Library

Engage your students and bring marketing content to life with videos from our Marketing Video Library. Every video is tagged to a relevant marketing topic for ease of integration into course curriculum. Video links, discussion questions and answers are provided.
View 2 of the newly added videos -  Flooded Inboxes and Taste of Texas.

Marketing
Podcast

Marketing Insights Podcast Series with “bite-sized” content available on the go. Ask students to share back their thoughts on these topics and identify the marketing concepts being addressed within each in a discussion board or class project. Listen on iTunes or Spotify.

 

Marketing
Analytics

Help students learn, practice and apply marketing metrics in modern day marketing. You can decide how much big data and marketing analytics to emphasize in class with boxed exercises, in-class activities and auto-graded Connect exercises in every chapter.

Kerin Marketing 14e

Part 1: Initiating the Marketing Process

  1. Creating Customer Relationships and Value through Marketing
  2. Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan
  3. Scanning the Marketing Environment
  4. Ethical and Social Responsibility for Sustainable Marketing

Part 2: Understanding Buyers and Markets

  1. Understanding Consumer Behavior
  2. Understanding Organizations as Customers
  3. Understanding and Reaching Global Consumers and Markets

Part 3: Targeting Marketing Opportunities

  1. Marketing Research: From Customer Insights to Actions
  2. Market Segmentation, Targeting, and Positioning

Part 4: Satisfying Marketing Opportunities

  1. Developing New Products and Services
  2. Managing Successful Products, Services, and Brands
  3. Services Marketing
  4. Building the Price Foundation
  5. Arriving at the Final Price Appendix B: Financial Aspects of Marketing
  6. Managing Marketing Channels and Supply Chains
  7. Retailing and Wholesaling
  8. Integrated Marketing Communications and Direct Marketing
  9. Advertising, Sales Promotion, and Public Relations
  10. Using Social Media and Mobile Marketing to Connect with Consumers
  11. Personal Selling and Sales Management

Part 5: Managing the Marketing Process

  1. Implementing Interactive and Multi-Channel Marketing
  2. Pulling It All Together: The Strategic Marketing Process

Please click here for sample chapter.

Click here to view the flyer.

Perreault Essentials of Marketing 17e 

  • Chapter One: Marketing’s Value to Consumers, Firms, and Society
  • Chapter Two: Marketing Strategy Planning
  • Chapter Three: Evaluating Opportunities in the Changing Market Environment
  • Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning
  • Chapter Five: Final Consumers and Their Buying Behavior
  • Chapter Six: Business and Organizational Customers and Their Buying Behavior
  • Chapter Seven: Improving Decisions with Marketing Information
  • Chapter Eight: Elements of Product Planning for Goods and Services
  • Chapter Nine: Product Management and New-Product Development
  •  
  • Chapter Eleven: Distribution Customer Service and Logistics
  • Chapter Twelve: Retailers, Wholesalers, and Their Strategy Planning
  • Chapter Thirteen: Promotion—Introduction to Integrated Marketing Communications
  • Chapter Fourteen: Personal Selling and Customer Service
  • Chapter Fifteen: Advertising and Sales Promotion
  • Chapter Sixteen: Publicity: Promotion Using Earned Media, Owned Media, and Social Media
  • Chapter Seventeen: Pricing Objectives and Policies
  • Chapter Eighteen: Price Setting in the Business World
  • Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Please click here for sample chapter.

Click here to view the flyer.

Hunt Marketing 3e

PART ONE Marketing in the Twenty-First Century

  1. Why Marketing Matters to You
  2. Strategic Planning
  3. The Global Environment

PART TWO Understanding Your Customer

  1. Consumer Behavior
  2. Marketing Research
  3. Product Development
  4. Segmentation, Targeting, and Positioning

PART THREE Reaching Your Customer

  1. Promotional Strategies
  2. Personal Selling
  3. Supply Chain and Logistics Management v
  4. Pricing
  5. Retailing
  6. Digital and Social Media Marketing

PART THREE Reaching Your Customer

  1. Branding
  2. Customer Relationship Management
  3. Supply Chain and Logistics Management v
  4. Social Responsibility and Sustainability

Please click here for sample chapter.

Click here to view the flyer.

Grewal M Marketing 7e 

  • chapter 1 Overview of Marketing
  • chapter 2 Developing Marketing Strategies and a Marketing Plan
  • chapter 3 Digital Marketing: Online, Social, and Mobile
  • chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics
  • chapter 5 Analyzing the Marketing Environment
  • chapter 6 Consumer Behavior
  • chapter 7 Business-to-Business Marketing
  • chapter 8 Global Marketing
  • chapter 9 Segmentation, Targeting, and Positioning
  • chapter 10 Marketing Research
  • chapter 11 Product, Branding, and Packaging Decisions
  • chapter 12 Developing New Products
  • chapter 13 Services: The Intangible Product
  • chapter 14 Pricing Concepts for Capturing Value
  • chapter 15 Supply Chain and Channel Management
  • chapter 16 Retailing and Omnichannel Marketing
  • chapter 17 Integrated Marketing Communications
  • chapter 18 Advertising, Public Relations, and Sales Promotions
  • chapter 19 Personal Selling and Sales Management

Please click here for sample chapter.

Click here to view the flyer.

Grewal Marketing 7e

  • Chapter 1: Overview of Marketing
  • Chapter 2: Developing Marketing Strategies and a Marketing Plan
  • Chapter 3: Digital Marketing: Online, Social, and Mobile
  • Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
  • Chapter 5: Analyzing the Marketing Environment
  • Chapter 6: Consumer Behavior
  • Chapter 7: Business-to-Business Marketing
  • Chapter 8: Global Marketing
  • Chapter 9: Segmentation, Targeting, and Positioning
  • Chapter 10: Marketing Research
  • Chapter 11: Product, Branding, and Packaging Decisions
  • Chapter 12: Developing New Products
  • Chapter 13: Services: The Intangible Product
  • Chapter 14: Pricing Concepts for Capturing Value
  • Chapter 15: Strategic Pricing Methods and Tactics
  • Chapter 16: Supply Chain and Channel Management
  • Chapter 17: Retailing and Omnichannel Marketing
  • Chapter 18: Integrated Marketing Communications
  • Chapter 19: Advertising, Public Relations, and Sales Promotions
  • Chapter 20: Personal Selling and Sales Management

Please click here for sample chapter.

Click here to view the flyer.

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