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Ebook Public Relations Case Studies

1st Edition
9813311738 · 9789813311732
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ForewordPreface
Introduction

GFA Responsibility Award

Case Study 1 BMW: ChinaCulture Journey

Case Study 2 BMW: Children’sTraffic Safety Education

Case Study 3 BMW: JOY Home

Case Study 4 HUAWEI: Cloudfor Good Advertisement

Case Study 5 ANTA: Brightenthe Future with Enduring Love Campaign

Case Study 6 Lilly: The FirstColorectal Cancer-themed Musical in China

Case Study 7 Joincare: ChronicDisease Outreach Docuseries


GFA Brand Communication Award

Case Study 8 ICBC PrivateBanking: What Is Confidence?

Case Study 9 Decathlon: Restoringthe World through Dopamine


GFA Marketing Effectiveness Award

Case Study 10 Tang Wealth: FinancialCarnival

Case Study 11 Baidu: CircleMarketing of Xiaodu Among the Elderly

Case Study 12 UNSW: Chinese StudentRecruitment Digital Campaign


GFA Public Relations Practicing Award

Case Study 13 Xijiu: Drinking Xijiuon the Mid-Autumn Festival


GFA Content Marketing Award

Case Study 14 Laiyi: Power Offfor One Hour

Case Study 15 Caltrate: GUQIAchieves Wishes


GFA Brand Public Relations Award

Case Study 16 Tencent: 99Giving Day Launch Conference

Case Study 17 GWM: Measure the NewHeight of Mount Everest


GFA Digital Marketing Award

Case Study 18 Tencent: Backto the Past Campaign

Case Study 19 Honor: V30’s First 5GMobile Live Broadcast


GFA Marketing Public Relations Award

Case Study 20 TAILG: At the Summitof Mount Everest


GFA Social Media Operation Marketing Award

Case Study 21 Bilibili: PublicScience Day

Case Study 22 Far East: SocialMedia Matrix Operation


GFA Social Media Campaign Marketing Award

Case Study 23 Happy Valley: WeiboMarketing Event for Olympic Champions


GFA MCN and Short Brand Video Content Marketing Award

Case Study 24 Jingdong(JD): SmartHome, Smarter Homeowner