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Crafting and Executing Strategy: Concepts ISE

23rd Edition
1264370598 · 9781264370597
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearlyarticulated… Read More
Chapter 1 What Is Strategy and Why Is It Important? 
Chapter 2 Charting a Company’s Direction
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution
Chapter 11 Managing Internal Operations
Chapter 12 Corporate Culture and Leadership
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly
articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the
clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.


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