Connect 1-Semester Online Access for Entrepreneurship
Receive instant access to McGraw Hill Connect®, a comprehensive online learning platform:
- eBook, homework and adaptive assignments, and study tools
- Download the free ReadAnywhere App for offline access to your eBook
Note: Connect can only be used if assigned by your instructor.
PART 1 THE ENTREPRENEURIALPERSPECTIVE
1 The Entrepreneurial Mind-Set
2 Corporate Entrepreneurship
3 Generating and exploring new entries
PART 2 FROM IDEA TOTHE OPPORTUNITY
4 Creativity and the Business Idea
5 Identifying and Analyzing Domestic and International Opportunities
6 Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13 Strategies for growth and managing implications of growth
14 Accessing resources for growth from external sources
15 Succession Planning and Strategies for Harvesting and Endingthe Venture
PART 6 CASES
CASE 1 TURNER TEST PREP CO.
CASE 2 JIM BOOTHE, THE INVENTOR
CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS
CASE 4 BEIJING SAMMIES
CASE 5 INTELLIGENT LEISURE SOLUTIONS
CASE 6 THE BEACH CARRIER
CASE 7 GORUMET TO GO
CASE 8 THE GRILL KLEEN CORPORATION
CASE 9 MASI TECHNOLOGY
CASE 10 NEOMED TECHNOLOGIES
CASE 11 MAYU LLC
CASE 12 NATURE BROS LTD.
CASE 13 AMY’S BREAD
CASE 14 SUPPLY DYNAMICS
CASE 15 DATAVANTAGE CORPORATION
CASE 16 TIRE VALET: A MOBILE TIRE COMPANY