ANT FINANCIAL

Chapter 1: From Birth toRegistration

1.1 Birth 1

The First Secured Transaction

Make Every Trust-Oriented Effort

Notice of “Looking for Money” at Taobao’sPricey Advertisement Space

From Secured Transactions to VirtualAccounts

Alipay Gains Independence — “If There MustBe Someone Jailed for This, I Come Forward for It!”

1.2 Branch Out

Aspire to a Nationwide Presence

From “Made-to-Order Clothes” to “BusinessWear”

Go Out and Bring In

1.3 Growing Pains

“Visually Appealing” and “Difficult toUse”

Regain Original Aspiration After Tears andHangovers

Alipay’s Answer: Quick Payment

1.4 Registration of Alipay

Be a “Good Boy”

From a Joint Venture to a DomesticallyFunded Enterprise—The Yahoo–Alibaba Dispute

Reflection: Not Perfect, but Correct?

1.5 The Technological Transformation RoadBehind “Double 11”

The “Double 11” Online Shopping Carnival

 StrongConfidence in Holding “Double 11” for a Century

Gripping Four Seconds

“Double 11” is More Than Technology

Chapter2: Alipay’s Burning Ambition in Mobile Payment

2.1 Wireless

The Unicorn Turned Around

Reconstructing Alipay Wallet

2.2 QR Code Payment Pioneer

Introducing Barcode and QR Code at theSame Time

China’s Central Bank Suspends QR CodePayment

Lift the Suspension on QR Code Business

2.3 The Intense Battle for Mobile Payment

O2O War Between Two Major Internet Giants

“Double 12” Offline Shopping Carnival

Try its Hand at Social Media

Regain the Original Aspiration and MakePayments More Valuable

2.4 Mobile Payment: Not Only About Payment

Chapter3: A Wealth Management Reform Following the Birth of Yu’e Bao

3.1 Birth of Yu’e Bao

Birth of Yu’e Bao

A Story About Yu’e Bao

Grievance and Fulfillment

3.2 Zhao Cai Bao’s Resurrection

Zhao Cai Bao’s Life Experience

Unique Functions May Serve as aDouble-edged Sword

Overdue Payment Incident

3.3 The Trump Card: Ant Fortune

Why Launch Ant Fortune?

“Fortune Account” Sets Sail

Chapter4: Loans For Small and Micro Enterprises in the Internet Era

4.1 Ali Set the Stage for Banks

Alibaba Pioneered Microcredit

Honeymoon with Banks

4.2 Ali Loan: Internet and Big Data HelpSmall and Micro Credit

                                     Two SmallLoan Licenses

“Pure Credit” Loan Pilot

Digging in the Mine of Big Data

Developing Hundreds of Models

Unique Risk Control System

4.3 MYbank: A Bank on the Cloud

Fulfill the Dream of a Bank

The First Bank Runs on the “Cloud”

Small Bank, Big Ecology

Chapter5: A New Financial Ecosystem Constructed by Ant Financial

5.1 Predecessor of Ant Financial

Moganshan Conference

The Original Appearance

Born Out of Alibaba

5.2 The Mission of Ant Financial

To Obtain the Licenses for CapacityAccumulation

Altruism The Ultimate Value of AntFinancial

Technology Prevails in Severe Competitions

Humanity Behind Technology

Science and Technology are the GreatestPublic God Provided in This Era

5.3 Logic of Investment and Financing

The Underrated Ant Financial

A Round of Financing: Introduce SocialSecurity Fund, Shape Itself a National Enterprise

Strategic Investment Layout for a BetterFuture: Globalization and Rural Finance

Strengthen Advantageous Investment

Investment Based on Scenario Expansion

5.4 The Advancing Ant Financial

Strategy Through Practice, NotPredetermination

Changes Never Die

An Owl Taking Off at Dusk

Chapter6: The Blueprint for Globalization in the Future

6.1 The Blueprint for GlobalizationSpreading Out

The Key Two Years

The Same Dream of Globalization

                                     DouglasFeagin Joined

6.2 Global Practice of Inclusive Finance

Technical Output to Empower Local Partners

The Indian Version of Alipay—Paytm Model

Epilogue: Clear Direction—Focusing onBeing a Technology Company

Open Platform Strategy: The “FaceChanging” Logic of Alipay Wallet

The New Business Logic of AFSG

Technology—The “Moat” of AFSG

Index

        In many countries, the three mostpopular Chinese sentences are “???(Hello!)”,“???(Thank you!)” and “??? (Alipay)”. This book introduces the Chinese company behind Alipay,Ant Financial. Beyond any doubt, Ant Financial is currently the mostrepresentative financial technology magnate in China, as well as the financialtechnology company of the highest value in the world. Established on the “moat”of technology, it opens its data, technology and service to financialinstitutions and constructs a complete new financial ecosphere on this basis.By building a credit and risk control system based on the Internet, big dataand cloud computing, Ant Financial has remolded the traditional financialbusiness and provided a “new solution” to the world problem of inclusivefinance.