Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organiz…
Selling: Building Partnerships, remains faithful to the original goal of the product since its first edition—that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed, students still need to practice newly le…
Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers under…
