The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introdu…
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made…
Introducing Communication Theory: Analysis and Application reflects the fact that communication theory courses are vibrant and teachers of communication understand the importance of theoretical thinking. Thousands of instructors and students have appreciated the consistent, organized template empl…
