How to Do Business in China

1. Doing business in China 2. Better read than dead 3. China is not a monolithic market 4. Get the cultural stuff right 5. Find the right partner 6. Don’t expect a level-playing field 7. Look before you leap 8. Have a vision 9. Analyse things in a multidimensional and paradoxical framework 10. Expect setbacks, have a plan B 11. PRC (Patience, Relationship, Contract) 12. Kiss cadres but embrace customers 13. Protect your crown jewels 14. Chinese negotiating style 15. Mandarin is king 16. Have a realistic business plan 17. Observe local rules and regulations 18. Investigate diaspora links 19. Guanxi is part of the story 20. Perform thorough risk analysis 21. The key business challenges remain the same 22. Have a proactive government PR policy 23. Never assume anything 24. Enjoy the learning experience 25. Just do it 26. Sources and suggested readings

How to do Business in China highlights 24 lessons that can facilitate a corporation's entry into China. Bristling with amazing opportunities and considerable risks, engaging with China is inescapable for many firms. Tips on avoiding common mishaps and enhancing company preparedness are outlined. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, How to Do Business in China, gives the reader the basic steps needed to plan effectively and efficiently.