Product Design & Management
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Higher Education
Product Design and Development: 2025 Release ISE
8th Edition © 2026 | Published: September 16, 2025 -
Higher Education
New Products Management: 2025 Release ISE
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughou…
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