OverviewIn the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN.This second edition brings marketers up to date with new strategies for the changing lifes…
AN IN-DEPTH LOOK AT CHINA'S NEW AND RAPIDLY CHANGING ROLE IN THE WORLDChina's rapid economic advancement has resulted in vast and unprecedented changes, among which opportunities and challenges coexist. As power is redistributed globally, China is finding itself at a crossroads. And as a socialist n…
