Law, Business and Society fits both upper-division undergraduate and masters levels courses in legal environment of business, government and business, and business and society. Law, Business and Society takes an interdisciplinary approach, using elements of law, political economy, international busi…

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Essentials of Business Law is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all the features that have made this title successful including chapters on the areas of law affected by social media, updated content, and enhanced suppor…

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly vis…

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Fundamentals of Human Resource Management?2024 Release provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its?adaptive?learning program and its?engaging,?focused, and?…

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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students …

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“This book takes the reader through the challenges of working with teams, the various contexts and understanding of what team effectiveness means. It provides support for team leaders, managers, supervisors and practitioners alike and therefore it is a ‘must read’ for all those in these roles.…

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